Main Street Updates

March 2026

  • The updated Vision Plan was presented to City Council on March 24, 2026, and was formally received and filed. The City is now working with its consultant, RRM Design Group, to incorporate Council feedback and finalize the plan.

January 2026

  • The Planning Commission approved a Coastal Development Permit to allow the installation of crash-rated bollards and planters to define the Main Street Moves closure area and accommodate the future construction of parklets.

October 2025

  • RRM Design Group holds a visioning session at City Hall, revealing more beautification details and collecting input from the public regarding prioritization of concerns

September 2025

  • In a 6-1 vote, city council once again commits to a pedestrian-friendly car-free Main Street

June 2025

  • City begins a Summer Concert Series as part of Local Thursdays, hosting free live outdoor music on the Main Street Stage
  • The “Summer Stomp” event begins, put on by Ventucky Stompers, offering free line dancing events at California and Main for 4 consecutive Wednesdays
  • City begins “Local Thursdays” promotion, with several businesses taking part, offering deals and discounts to encourage weekday downtown commerce
  • A temporary mobile bathroom facility is installed downtown, near the center of the pedestrian area, for public use; this is separate from the Portland Loo (more permanent structure) to be added near the parking structure at a later date
  • City staff releases a budget proposal containing two million dollars for bollards and two hundred thousand dollars for art

May 2025

  • Downtown Ventura Organization (DVO), via funds from a VenturaPOP fundraiser, add several painted picnic benches and umbrellas throughout the Main Street Moves area
  • New signage added aiding foot traffic flow to the botanical gardens

April 2025

  • Early April – The city puts up signs downtown signaling intention to reinforce the permanence of the closure through the Pedestrian Mall Law

March 2025

  • 3/6 – All car related signs and most parking meters have been removed from Main Street

February 2025

  • 2/14 – The city holds a “ribbon cutting” ceremony where community members celebrate the permanency of Main Street Moves by painting over a small portion of double-yellow lines on the road
  • 2/11 – City council approves a $500,000 investment towards the betterment of Main Street Moves; a future ad hoc committee will decide how best to use those funds (link, item 8)

January 2025

  • 1/28 – Council votes, 5-2, to make Main Street Moves permanent via the vehicular code, as the street has been deemed unnecessary for use by cars (link, item 12)
  • 1/28 – Council approves the installation of a Portland Loo, to be placed near the existing parking structure